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Book Launch: “A long and Winding Road"

A book by Theo Geene about the journey of creating iArts

On Thursday November 2nd, iArts students, teachers and associates gathered to celebrate the release of the book ‘A long and winding road’, written by Theo Geene. In his book, Geene, a lecturer and policy maker at Zuyd University of Applied Sciences and an original member of the team that founded iArts, delves into the developing and making of the iArts bachelors programme. It covers the very conception of the idea up until the actual foundation and construction of the iArts bachelor's programme.

To order a free copy of the book ‘A long and winding road’, you can mail us at

Written by Holly Hudson Taylor
iArts year two student


“When I started to design the first curriculum of iArts, I kept in mind what education I myself would have loved to get, and worked to create just that. In collaboration with the smartest and hard working people I could find, we worked towards a new and challenging approach of art education, one that would actually prepare students for an interesting place in the world after graduation. I never believed in the adagium that one needs to focus on one core activity or talent tin order to be successful and I am happy to see this paradigm shift in higher education more and more towards interdisciplinarity. Students learn how to think and act in an artistic, academic and an entrepreneurial way, so they can combine the best of each other in order to come up a new approach to current societal issues and trends.”

Susanne Maris, coordinator and developer of the first iArts programme.

quote taken from page 24/191